Embrace the Shift to ‘Prosocial Media’
By Audrey Tang Business Nov 26, 2024 3:45 AM Embrace the Shift to ‘Prosocial Media’ Engagement and profits on social platforms are built on fomenting dissatisfaction and disinformation—but there’s a better alternative. Illustration: Carmen Casado Today, our information feeds and social media are largely governed by algorithms optimized to maximize engagement, often amplifying the most…